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On the Taxonomy of Social Media Marketing

Introduction In recent years, marketing using social media has attracted attention from various perspectives (Hoffman & Fodor, 2010). For example, as a medium of native advertisement (Lee, [...]

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Editorial responsibilities arising from personalization algorithms

Introduction In the online (social) media market the limited capacity of human attention is perceived as the primary resource bottleneck. In response to this, news feeds, search engines and [...]